Behavior Trend of Buying Mask as A New Lifestyle for Women in The City of Surabaya During Pandemic

The spread of the COVID-19 in Indonesia has changed various aspects life Indonesian people. lifestyle people city Surabaya which is advanced and modern makes community, especially women, pay attention to their appearances. This causes trend masks circulating society today become increasingly diverse following wishes consumers. research wants see how phenomenon buying by women part during pandemic. method used was data collection techniques carried out two stages, primary namely questionnaires in-depth interviews as a complement secondary information, with from sources such journals, books, web, other center agencies. respondents interviewed were selected purposively predetermined criteria. After all, processed, findings are interpreted analyzed using consumerism theory Jean Baudrillard. resulted conclusion that most bought this type cloth mask. Women consider not only have health function main factor but also must fashion function.